ETI was formed as Eichmann Technologies International in 2000. The company quickly catapulted into visibility at the leading edge of the audio / video connector industry with products such as the BulletPlug, Bayonet Plug and CablePod and later cables and interconnects. These products had several important things in common. They were highly innovative and unique - often described as "groundbreaking". They brought a whole new level of resolution to reproduced music and high quality video, and they were all designed and manufactured in Australia.